CCI Celebrates "Cotton Day" In Asia

Cotton Council International (CCI), Washington, celebrated "Cotton Day," an event designed to promote high-quality, locally-made cotton textile products, in Korea, Taiwan and Japan during the first part of May.

CCI representatives, including: William B. Dunavant III, president; Allen Terhaar, executive director; Will Bettendorf, Northeast Asia director, met with textile leadership, COTTON USA Mark licensees, United States Department of Agriculture (USDA)/FAS officials and local and international press corps in each country.

Cotton Day events delivered a 15 to 1 return on investment and generated more than $2 million in earned media that reached millions of consumers across the region.

September 2002