WestPoint Home Establishes Joint Venture With Indus

WestPoint Home, West Point, Ga., has established a joint venture with Pakistan-based Indus Dyeing & Manufacturing Co. Ltd. The joint venture facility, known as Indus Home Ltd., will produce towels in a newly expanded, vertical Indus plant outside Lahore, Pakistan. The plant already is supplying goods to WestPoint Home and will increase its production over the next few months.

“This joint venture is a vital step in restoring WestPoint Home as the industry’s low-cost vendor and advancing the company in the global market,” said Joseph Pennacchio, CEO, WestPoint Home. “For several years, WestPoint Home has purchased yarn from Indus Dyeing and Manufacturing, which has proved itself in reliability and product quality — two key factors in our decision to select Indus as a joint venture partner.”

Indus will produce WestPoint Home’s full range of branded and licensed label goods, as well as store brands made exclusively for WestPoint Home customers.

“Both Indus and WestPoint are acknowledged textiles leaders, and our combined experience and expertise will produce significant benefits and opportunities for future growth,” said Ifran Ahmed, director, Indus.

May/June 2006

 

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