ITM '09: Positive Feedback
At the opening ceremony, the organizers emphasized the slogan: Textile Exhibitions in a Textile Manufacturing Country.
Jürg Rupp, Executive Editor
I
TM 2009, the International Textile Machinery Exhibition, took place in Istanbul, Turkey,
in June. Despite the world financial crisis, most globally focused exhibitors reported better
feedback than expected, with even some sales and new projects.
Show organizers Tüyap Tüm Fuarcilik Yapim A.S. and Teknik Fuarcilik, Yay. Tic. Ltd. Sti.; with supporting partners the Turkish Textile Machinery and Accessories Manufacturers Association and Turkish Textile Employers' Association reported nearly 1,000 exhibitors from 26 countries were present, and 31,000 visitors from Turkey and 59 countries attended this year's ITM. The organizers emphasized the slogan: "Textile Exhibitions in a Textile Manufacturing Country."
In recent years, textile machinery and related equipment sales dropped remarkably in Turkey, almost down to zero. However, exports of Turkish textile machinery grew by 31 percent to $312 million last year, thanks to increased investments in such countries as Syria, Egypt, Bangladesh and Uzbekistan; and also to good pricing policies. The sector is optimistic European purchasers will return to Turkey and expects a revival in the domestic market despite a predicted 10-percent decrease in exports in 2009.
Playing up the slogan"Textile Exhibitions in a Textile Manufacturing Country," ITM 2009 officials cut the ribbon to signal the exhibition's opening in Istanbul, Turkey.
Expectations Fulfilled, Quality Visitors
Exhibitors didn't have high expectations regarding ITM. However, most of them were positively surprised. Rudolf Meier, Switzerland-based Rieter Textile Systems' head of sales, Europe/Africa, reported some interesting visits. Osman Balkan, owner of Balkan Textile Machinery, a local manufacturer of textile and ginning equipment, was pleased with visitor feedback. Fred Maletschek, division manager, Karl Mayer Textilmaschinenfabrik GmbH, Germany, also said feedback was better than expected. But Iris Biermann, head of markets and products strategy, Oerlikon Textile Components, Germany, was not happy, with one exception: Oerlikon Textile presented a new concept, the Oerlikon Textile Components Store, to push spare parts sales.
Harold Hoke, executive vice president, Uster Technologies Ltd., Switzerland, said some visitors are talking about new projects. Customers want to keep or even improve product quality, not only to get new customers, but also to keep existing ones. Some 80 percent of all ITM visitors came from Turkey, but there also were a lot of Iranian, Syrian and Egyptian visitors. The quality of the visitors was judged as good. Erwin Devloo, marketing communications manager, Picanol NV, Belgium, said Picanol representatives talked mostly to decision-makers.
Important Turkish Market
Turkey is a very important market for textile machinery manufacturers. Meier said Turkey is still the most important market for Rieter, and that it will remain stable. Devloo believes if the global economy picks up, Turkey again will play a dominant role as a textile products supplier.
For Mehmet Saracoglu, managing director, Sarteks Tekstil, Turkey, states such as Uzbekistan, Turkmenistan and neighboring countries are also important. Syria, Iran, Iraq and India are important markets for everybody. Syria and Iran are very important for local producers, which have direct contacts with these countries.
Although Turkey was in a difficult situation for a long time, now everywhere there are discussions about new projects that were postponed due to the recession. Some exhibitors said their customers have delivery times of three to four months - a very good sign for recovery.
Maletschek sees only some revival in Iran, and, surprisingly, the banks are lending money again. The downswing is now at its bottom, and the recovery will take its time.
In the next 10 years, Saracoglu said, technical textiles and nonwovens will play a very important role in Turkey and its textile production. Only top-quality producers can continue to exist; for example, the raw material proportion of spinning is 50 percent. That means only niche products "Made in Turkey" will survive.
July/August/September 2009
Show organizers Tüyap Tüm Fuarcilik Yapim A.S. and Teknik Fuarcilik, Yay. Tic. Ltd. Sti.; with supporting partners the Turkish Textile Machinery and Accessories Manufacturers Association and Turkish Textile Employers' Association reported nearly 1,000 exhibitors from 26 countries were present, and 31,000 visitors from Turkey and 59 countries attended this year's ITM. The organizers emphasized the slogan: "Textile Exhibitions in a Textile Manufacturing Country."
In recent years, textile machinery and related equipment sales dropped remarkably in Turkey, almost down to zero. However, exports of Turkish textile machinery grew by 31 percent to $312 million last year, thanks to increased investments in such countries as Syria, Egypt, Bangladesh and Uzbekistan; and also to good pricing policies. The sector is optimistic European purchasers will return to Turkey and expects a revival in the domestic market despite a predicted 10-percent decrease in exports in 2009.
Playing up the slogan"Textile Exhibitions in a Textile Manufacturing Country," ITM 2009 officials cut the ribbon to signal the exhibition's opening in Istanbul, Turkey.
Exhibitors didn't have high expectations regarding ITM. However, most of them were positively surprised. Rudolf Meier, Switzerland-based Rieter Textile Systems' head of sales, Europe/Africa, reported some interesting visits. Osman Balkan, owner of Balkan Textile Machinery, a local manufacturer of textile and ginning equipment, was pleased with visitor feedback. Fred Maletschek, division manager, Karl Mayer Textilmaschinenfabrik GmbH, Germany, also said feedback was better than expected. But Iris Biermann, head of markets and products strategy, Oerlikon Textile Components, Germany, was not happy, with one exception: Oerlikon Textile presented a new concept, the Oerlikon Textile Components Store, to push spare parts sales.
Harold Hoke, executive vice president, Uster Technologies Ltd., Switzerland, said some visitors are talking about new projects. Customers want to keep or even improve product quality, not only to get new customers, but also to keep existing ones. Some 80 percent of all ITM visitors came from Turkey, but there also were a lot of Iranian, Syrian and Egyptian visitors. The quality of the visitors was judged as good. Erwin Devloo, marketing communications manager, Picanol NV, Belgium, said Picanol representatives talked mostly to decision-makers.
Important Turkish Market
Turkey is a very important market for textile machinery manufacturers. Meier said Turkey is still the most important market for Rieter, and that it will remain stable. Devloo believes if the global economy picks up, Turkey again will play a dominant role as a textile products supplier.
For Mehmet Saracoglu, managing director, Sarteks Tekstil, Turkey, states such as Uzbekistan, Turkmenistan and neighboring countries are also important. Syria, Iran, Iraq and India are important markets for everybody. Syria and Iran are very important for local producers, which have direct contacts with these countries.
Although Turkey was in a difficult situation for a long time, now everywhere there are discussions about new projects that were postponed due to the recession. Some exhibitors said their customers have delivery times of three to four months - a very good sign for recovery.
Maletschek sees only some revival in Iran, and, surprisingly, the banks are lending money again. The downswing is now at its bottom, and the recovery will take its time.
In the next 10 years, Saracoglu said, technical textiles and nonwovens will play a very important role in Turkey and its textile production. Only top-quality producers can continue to exist; for example, the raw material proportion of spinning is 50 percent. That means only niche products "Made in Turkey" will survive.
July/August/September 2009
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ITM 2009: 成绩良好
今届ITM 2009 (土耳其国际纺织机械展) 6月于土耳其伊斯坦堡举行。虽然正值全球金融风暴，但大多主攻全球市场的参展商均表示业者的反应较预期理想，部分更成功签定订单或新项目。
展会由Tuyap Tum Fuarcilik Yapim A.S.及Teknik Fuarcilik, Yay. Tic. Ltd. Sti. 主办；协
办伙伴分别为土耳其纺机及辅件制造商会及土耳其纺织雇主协商。大会表示出席今届展会的参展商有来自26个国家的近1千家企业，至于参观展会的更包括全球59个国家与土耳其本地的31000名业者。会上，主
办商尤其着力宣传大会的口号：“纺织品生产国举办的纺织展”。
土耳其国内的纺织设备及相关器材销售近年大幅下挫，数字几跌至零。不过，土耳其去年外销的纺织设备却上升31%，总值3.12亿美元。有关增幅主要源于叙利亚、埃及、孟
加拉国国及乌兹别克等国家的投资增长，再加上良好的订价策略而来。虽然业者预期行业2009年的外销额将下跌10%，但市场普遍仍对前景相当乐观，认为欧洲买家将回归土耳其，而本地市场亦行将复苏。
ITM的参展商普遍对展会的期望不大，但结果却出乎意料地较为理想。瑞士Rieter Textile Systems欧/非洲销售主管Rudolf Meier表示，部分参观者对展品甚表兴趣。土 耳其纺机及轧棉设备制造商Balkan Textile Machinery持有人 Osman Balkan对参观者的回应感到满意。德国Karl Mayer Textilmaschinenfabrik GmbH 部门经理Fred Maletschek亦表示参观者的反应较预期理想。不过，德国Oerlikon Textile Components市务及产品策略主管 Iris Biermann则持相反意见。然而，该企业藉今次展会推出了新概念：Oerlikon Textile Components Store，以刺激辅件的销售。
瑞士Uster Technologies Ltd.副行政总裁Harold Hoke表示，部分参观者提及开展新项目。客户均希望维持甚或提高产品的素质，为的不单是争取新客户，亦要保留旧客户。 ITM展会上约80% 参观者为土耳其业者，但亦有不少业者来自伊朗、叙利亚及埃及。参展商普遍认为参观者水平甚佳，比利时Picanol NV市务传讯经理Erwin Devloo表示，P icanol营销人员接触的，大多是企业的决策者。
土耳其成重点市场
对纺机制造商来说，土耳其是相当重要的市场。Meier指土耳其仍然是Rieter最主要的市场，市况将持续平稳。Devloo 相信待全球经济复苏后，土耳其将再度驰骋纺织品市场。
土耳其Sarteks Tekstil 董事长Mehmet Saracoglu认为乌兹别克、土库曼共和国与邻近国家均为重要的市场，叙利亚、伊朗、伊拉克及印度等国已成为各国内业者的重点市场；而 本地制造商更视叙利亚及伊朗为主要市场，他们能与这些市场直接联系。
长久以来，土耳其业界一直处于困境，新项目均由于经济衰退而押后；不过部分参展商表示，现时已有客户表示将于3至4个月内重新开展项目 -- 这实为复苏的征兆。
Maletschek 认为伊朗市场复苏缓慢，但银行却意外地再次批出贷款。他表示衰退已走至谷底，市场现出转势。
Saracoglu认为产业用纺织品及非织造布，会在未来10年于土耳其纺织业担当举足轻重的角色，其中只有生产最优质纺织品的企业方可生存，例如纺纱原材料占50%的产品。因此，只有独特的“ 土耳其制造”市场方可取得市场分额。