DVDs
This is a great compliment to the book. Frances regularly brings together industry experts for
seminars and round table discussions. We are fortunate to have taped a recent seminar which we are
making available to you here.
A good idea and the right market niche can lead to your ultimate dream of running a
successful apparel business. However, it is a multi faceted industry with many important components
that should be fully understood before taking that leap of faith. One missing link could mean
failure. Knowledge is empowering and could save your savings!
This two hour DVD seminar; Fashion for Profit covers some of the critical components you
should understand when starting an apparel company and complements the textbook Fashion for Profit.
The seminar will assist and enlighten you in investigating your market niche, legal and
licensing requirements, financial requirements, product development, production, costing, branding
and marketing, to ultimately opening your own retail store.
This seminar features: author of Fashion for Profit Frances Harder & Founder of the
Fashion Business Incorporated. Other guest speakers include: Greg Wiseman attorney Silver &
Freedman, Century City, CA. Pam Roberts Partner PITCH PR & Marketing to the apparel industry,
Los Angeles, Hanna Hartnell, designer/store owner, Santa Monica, CA