Books
Pocket Textile Merchandising & Marketing Expert
In today's competitive marketplace, a textile merchandiser must have more than just the basic
information to survive. This book is best described as ‘All About Textile Merchandising &
Marketing.’ This great book is in many ways a perfect introduction to the practical aspects of
textile merchandising and marketing. Excellent handbook for designers, merchandisers, marketing
personnel, production departments, salesmen, pattern makers, buying offices, sourcing agents,
factories and industry executives from around the world. The ideal guide when dealing with overseas
factories and production agents in person or by phone, fax or email.
Directories
The Directory of Brand Name Manufacturers and Importers
The up-to-date, easy-to-use directory listing brand label name manufacturers in the women's, men's,
children's & accessory markets.
Developed & targeted for store and catalog buyers to shop the apparel and accessory
markets easily. Over 2,800 brand label names listed, broken down by apparel classifications.
Domestic manufacturers and importers are listed and broken down in over 65 categories of
apparel type. Great for buyers, retailers, suppliers, salesmen & all industry executives.
Charts
Fiber Chart
From acrylic to spandex, the Textile World Fiber Chart provides the fiber identification properties
that textile engineers, chemists, colorists and others need: chemical reactivity, burning
characteristics and more. Plus, we include the mechanical properties for over 50 branded fibers.
CDs
Polymers - A Property Database
Polymers - A Property Database provides scientific and commercial information on polymers in a
single, first-stop reference invaluable to anyone involved in polymer science and technology.
It guides the user through the primary literature via reference citations and through the
realm of supplier details by providing trade names and commercial product information. No single
polymer dictionary supplies all the data found in Polymers - A Property Database in such a
user-friendly, fully searchable system.
DVDs
Fashion For Profit DVD
This is a great compliment to the book. Frances regularly brings together industry experts for
seminars and round table discussions. We are fortunate to have taped a recent seminar which we are
making available to you here.
A good idea and the right market niche can lead to your ultimate dream of running a
successful apparel business. However, it is a multi faceted industry with many important components
that should be fully understood before taking that leap of faith. One missing link could mean
failure. Knowledge is empowering and could save your savings!
This two hour DVD seminar; Fashion for Profit covers some of the critical components you
should understand when starting an apparel company and complements the textbook Fashion for Profit.
The seminar will assist and enlighten you in investigating your market niche, legal and
licensing requirements, financial requirements, product development, production, costing, branding
and marketing, to ultimately opening your own retail store.
This seminar features: author of Fashion for Profit Frances Harder & Founder of the
Fashion Business Incorporated. Other guest speakers include: Greg Wiseman attorney Silver &
Freedman, Century City, CA. Pam Roberts Partner PITCH PR & Marketing to the apparel industry,
Los Angeles, Hanna Hartnell, designer/store owner, Santa Monica, CA